Instagram CEO Adam Mosseri’s June 2023 Update on Instagram’s Algorithm
As a brand or business trying to navigate the fast-paced world of Instagram, it can sometimes feel like a challenge to grow your audience effectively. However, a recent update from Instagram CEO Adam Mosseri sheds light on key practices that can help your account flourish. Let's dive into his expert advice:
1. The Power of Experimentation
First and foremost, Mosseri emphasizes the importance of experimenting with your content. Since every audience is unique, finding what resonates with your followers is crucial. So, don't hesitate to mix things up and try new strategies, whether it's changing your post timings, introducing new themes, or playing around with different types of content like Reels, IGTV, or Stories.
2. Leveraging Instagram Insights
To refine your strategy, Mosseri advises to regularly check your Instagram Insights. This data helps you identify broader trends in your audience's engagement, such as what types of content perform well and what doesn't. By analyzing this information, you can iterate your content strategy, focusing more on what your followers love, and less on what doesn't seem to captivate them.
3. The Magic of Collaboration
Collaborating with other creators can significantly expand your reach, as it allows you to tap into their audience and vice versa. Mosseri suggests that this mutually beneficial approach can lead to content reaching complimentary audiences, broadening your brand exposure and potentially attracting new followers.
4. Account Status Review
Another crucial tip from Mosseri involves checking your "Account Status." This feature helps you understand if there are any recommendability issues with your account. If Instagram has made a mistake, you can address or appeal this. Ensuring your account is in good standing is fundamental for optimal visibility.
5. The Value of Original and Engaging Content
Finally, Mosseri highlights that Instagram is increasingly favoring original content creators over aggregators. This means your chances of reaching a wider audience improve when you invest time in creating unique, original content. Also, crafting posts that invite your audience to interact and engage, such as asking a question or suggesting they tag a friend, can lead to higher visibility in the algorithm.
In conclusion, effectively growing your Instagram audience involves a multifaceted approach. By understanding and implementing these expert practices suggested by Instagram's CEO, you can maximize your brand's reach and engagement on the platform.